The Japanese standards
Japan has spent generations perfecting a complete approach to raw fish: a disciplined cold chain, deep respect for ingredients, and an uncompromising focus on purity.
We are inspired by this system.
Through long-standing relationships with Japan’s leading sushi experts and ingredient masters, we have carefully adapted it to the West, with one essential foundation: The Minus Sixty° method.

Fresher than fresh
Freezing at -60ºC is trusted in Japan’s most demanding sushi markets because it preserves taste, texture, and integrity at their absolute best.
We use the same method here, as the base of a supply chain built for
consistency, safety, longevity, and sustainability.
Longer-lasting freshness.
No additives.
No waste.
More respect for the fish.

Exceptional, yet simple
The result is sushi that tastes clean, bright, and naturally exceptional —
not because of tricks or shortcuts, but because the journey from ocean to plate has been rebuilt with intention and care.
Our food is built on three essentials:
perfect rice, pure nori, exceptional fish.
Handled simply.
Prepared precisely.
Served honestly.

The future of Sushi
We are not here to imitate Japanese tradition.
We are here to honor its principles and make its everyday quality available to more people than ever before.
Minus Sixty° is shaping the future of sushi in the West —
a future that is purer, more sustainable, and closer to the spirit of Japan.
And this is only the beginning.

